We created an identity for Medline's HaloShield brand and package design for HaloShield brand sheets which contain a new type of germ-resistant fabric. We incorporated imagery to convey how HaloShield sheets will fit into everyday life and protect even the smallest consumer, and diagrams communicate the protective quality of the sheets.
This item was pitched to Target, Walmart and Kmart stores. Our efforts helped Medline win ideal shelf placement for this product, which had previously been used only in Hospitals.
